Introduction
Kingspan Insulation, part of the Kingspan Group, is a leading manufacturer of high-performance insulation products and insulated systems. For Kingspan Insulation, Continuing Personal Development (CPD) sessions are an important part of educating architects and other specifiers on particular issues, and through this, promoting Kingspan as a trusted supplier.
Having heard from Causeway Enhance from another colleague, Lindsay Salmon,
Sales & Business Support Manager at Kingspan Insulation approached Causeway Enhance to help the business manage and boost its CPD delivery.
The Challenge:
Time pressure on sales team resources
Despite the business's importance of CPDs, promoting Kingspan’s CPDs to architects, arranging the sessions, and following up on participants' experiences was time-consuming. The Kingspan team found it difficult to dedicate the required time to this and did not have the market information needed to target its efforts efficiently.
“They quickly hit the target of 30 CPDs, and to date, all have gone ahead with some great attendances and feedback. We would highly recommend their service”
