We are delighted to welcome Franke UK to Causeway SpecifiedBy — the UK’s leading building product research platform for architects and specifiers.
We caught up with the Franke team to discuss how Causeway SpecifiedBy fits with their specification-led marketing strategy.
Franke, the world’s largest manufacturer of kitchen sinks, was founded in Switzerland over 110 years ago. Globally renowned for durable, robust and sustainable products since their inception, Franke has developed an extensive range of stylish, elegant and ergonomic products, demonstrating the innovation and quality that remains at the heart of Franke today.
“In January 2021 we created the unique Home Solutions division to adopt a whole system approach, supplying complete integrated solutions that include sinks, taps, waste management, and appliances, in a range of beautiful colours, finishes and textures that stand the test of time.”
Franke UK offers both Franke and Carron Phoenix brands — an unrivalled depth and breadth of choice, with the ability to meet a wide range of requirements for cost, design and performance.
“Our goal has always been to create intuitive solutions for the home that are a pleasure to use day-in, day-out. Our specialist UK teams can offer tailored solutions to meet the complex needs and requirements of customers from specification through to delivery and aftercare.”
Through the specialist project team, Franke works closely with specifiers to achieve the requirements.
“We collaborate with key contacts to offer a complete range to simplify the process and avoid having to go to multiple suppliers”
Seeking to gain additional exposure to the architectural and specification community, Franke looked to Causeway SpecifiedBy:
“Causeway SpecifiedBy gives us exposure to decision makers and specifiers by putting forward a targeted offer, presented in a professional manner. Through Causeway SpecifiedBy, we are able to regularly update our customers with our unique offering and always keep the product portfolio up to date.”
We understand the importance of structured product data when a specifier is researching products; when a specifier searches using Causeway SpecifiedBy, product properties become search filters that help the user quickly arrive at a refined selection of products which match their requirements.
You can find Franke UK’s products on Causeway SpecifiedBy here.
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